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training

Sales training

Training in sales techniques

Senior sales managers have highly specific needs when it comes to improving the way that their teams are managed. They have to be experts in sales techniques as well as leaders capable of inspiring, motivating and training their teams.

DL Partners have designed training-consultancy modules to meet these, and other, special requirements.

In addition to training provision for senior sales manager we also run programmes designed to re-energise sales teams, programmes that differ markedly from conventional training courses and content.

Objective

To optimise sales people’s mindset, (re)develop a love of selling, win the customer’s trust to seal the deal and increase revenues without decreasing margins.

Methodology

Our methodology is based on concrete actions, tested in the field by some of the world’s most famous sales people:

1 – Sales and the state of mind

  • developing a winning attitude
  • your own convictions: asset or liability?
  • optimising working methods

2 – Make your contact an ally

How to create a climate of trust and to ask the real questions that:

  • quickly grab a potential customer’s attention
  • make people want the product/service being offered
  • speed up the sales process

The relationship between convictions and emotions: strengthening the impact of an argument

3 - The concept of added value

Discover what really triggers a purchase: why is this important to the potential/actual client – propounding a global solution – detecting the irrational element in any sale, and therefore reassuring the potential client.

4 – Sealing a deal without insisting

Transforming an objection into an opportunity to seal the deal – the basic rules that must NEVER be broken when faced with an objection – being able to conclude the deal as many times as necessary without frustrating the potential client.

Important

Although the terms used to describe certain themes covered during training sessions are ‘standard’, the recommended methods and actions that lead to success are very different from those commonly encountered during traditional sales seminars.

Our training provision is entirely customised, and fully focused on the following fields:

  • (re)energising sales teams
  • annual sales conventions
  • team-building/motivation days
  • on-going training

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